Day 13: It's all in a Name
There are many reasons why a beauty junkie will purchase countless lipsticks. We lose our mind over color, texture, packaging, brand, the free gift with purchase and the limited editions. The nuts and bolts of the lipstick are analyzed over makeupalley and various beauty blogs. This discourse can make or break a lipsticks future. Will it sell out within a week of launch or will it end up at your local CCO outlet collecting dust on a shelf?