I got this email/press release this morning. I love the t-shirts, the idea, and the gals at Glamour. My favorites are the Jenni Kayne(third from the left-top row) and Vena Cava(first one, top row).
GLAMOUR CELEBRATES THE “NEW GUARD” OF YOUNG FEMALE DESIGNERS WITH CUSTOM T-SHIRTS FOR A CAUSE
Jenni Kayne, Rachel Roy, Rodarte, Sari Gueron, Thread Social and Vena Cava
Design Limited Edition Splendid T-shirts Sold Exclusively on Shopbop.com –
Profits to Benefit Designers’ Charities of Choice
NEW YORK, NY – GLAMOUR, the magazine that reaches one in every ten women in America, announces a series of limited edition Splendid t-shirts issue to be sold exclusively on Shopbop.com with profits going to charity. In its March 2007 Designer issue, Glamour profiles six young female designers who are changing the face of fashion -- Jenni Kayne, Rachel Roy, Rodarte, Sari Gueron, Thread Social, and Vena Cava. In celebration of the issue, Glamour collaborated with these women to design a limited edition deluxe t-shirt.
Glamour asked each designer to customize a one-of-a-kind image that reflects their creativity and inimitable vision. Image were screened onto a white cotton Splendid short-sleeve t-shirt and signed by the designer, similar to a work of art. A limited edition run of 1500 shirts (250 per design) have been produced for sale on Shopbop.com, with 30% of the retail price to benefit the following charities:
· Jenni Kayne for Rape Treatment Center at Santa Monica-UCLA Medical Center: Coral-colored sketch of a woman in a field of poppies wearing Jenni’s Grecian one-shouldered gown.
· Rachel Roy for Children’s Hope India: A unique take on Rachel’s signature distressed in metallic gold.
· Rodarte for National Multiple Sclerosis Society: A smattering of black & white light bulbs with one illuminated in yellow.
· Sari Gueron for Free Arts NYC: Original watercolor painting of an owl spreading its wing across the front of the shirt.
· Thread Social for Women In Need, Inc.: Graffiti print inspired by the spring 2007 collection.
· Vena Cava for American Refugee Committee’s Darfur Relief Effort: Pen and ink Art Deco & Native American inspired graphic drawing.
“We’re thrilled to introduce these amazing designers to our readers,” says Cindi Leive, Editor-in- Chief of Glamour. “Each one of them is committed to fashion and to making a difference in the world---and their t-shirts underline that commitment.”
Glamour will host an event during New York Fashion Week at the Milk Studio Penthouse to celebrate the designers and debut the Splendid t-shirts on February 1, 2007. People everywhere can visit http://www.shopbop.com/ to purchase the designer t-shirts for $68 beginning on February 2, 2007
GLAMOUR is the largest magazine published by Condé Nast Publications and has an average monthly circulation of more than 2.4 million copies, outselling 98 percent of all consumer magazines on the newsstand. GLAMOUR, the most award-winning women’s magazine, reaches one in every ten women in the U.S. or more than 14 million monthly readers nationally.
Based in Madison, WI, Shopbop.com is a premier online shopping boutique for the fashion-savvy female. Carrying everything a woman needs for her wardrobe from dresses to denim; swimwear to shoes- Shopbop.com has over 75
different designer labels such as Juicy Couture, Seven for all Mankind, and Catherine Malandrino. An excellent one-stop fashion resource, unique site features include How to Buy Jeans Guide, Look Book and Season Trend Previews.
Splendid is the culmination of founder and designer Moise Emquies’s quest to find the softest and most luxurious t-shirt. His success in designing such a piece resulted in what is now a complete lifestyle collection of ultra-comfortable, luxurious t-shirts, tanks, thermals, dresses, and shorts available in varying styles and brilliant colors, all of which are sold at high-end department stores and boutiques including Barneys, Henri Bendel, Scoop and Fred Segal and Shopbop.
Labels: press release