Brad Pitt has linked up with Kiehl's Since 1851 not for an advertisement, beauty contract or a limited edition celebrity product. It is for charity.

WWD states that 100% of the net profits from sales of Kiehl's Aloe Vera Biodegradable Liquid Body Cleanser, due out in October will benefit JPF Eco Systems, a charitable foundation created by Kiehl's and Pitt to support global environmental initiatives that "minimize impact on the environment through thoughtful design."
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WWD.COM -- http://www.wwd.com/beauty-industry-news/a-twist-on-celebrity-kiehls-goes-green-with-brad-pitt-deal-1717882?module=today!

As long time readers know...I have always been on Team Pitt.

Credit: Kiehls and Vanity Fair