The Vibrating Mascara Movement Hits the Drugstore:
Maybelline Vibrating Mascara One Day Preview Online Sale on May 18th 2009.
Maybelline will be the first drugstore brand to launch a vibrating mascara. This mascara will debut at your local drugstore in June and will retail for $14.95. For one day(May 18th 2009) it will be available for purchase online at maybelline.com/pulse,Target.com, Walmart.com, CVS.com or Walgreens.com.
Maybelline promises intense color, increased thickness, 75% longer length and clump free lashes. This vibrating mascara delivers 7,000 vibrations per minute with just a click of a button. The Pulse Perfection battery lasts a minimum of 130 applications. Assuming a consumer applies the mascara once a day, once activated, the battery will last 130 days, or over 4 months.
Will this mascara be the next CEW winner? Will it be the next Great Lash?
I might need to test this one out.
Let us know if you cave on this May 18th!