Max Factor Cosmetics celebrated Hollywood fashion and beauty in its first annual Max Factor Salutes Hollywood Fashion Show. The event was hosted by Carmen Electra to benefit Clothes Off Our Back, founded by actors and philanthropists Jane Kaczmarek and Bradley Whitford, to benefit children's charities.

Hollywood beauties, including Carmen Electra of Epic Movie, Denise Richards of Blonde and Blonder, Olivia Wilde of The Black Donnelley's, Kristen Bell of Veronica Mars, Nadine Velazquez of My Name is Earl, Kristin Cavallari of Laguna Beach, Ali Sweeney of Days of Our Lives, Noreen DeWulf of The West Bank Story, Giuliana DePandi of E! News, Beau Garrett of Entourage, Autumn Reeser and Melinda Clarke of The O.C., wore stunning creations that are now being auctioned off at http://www.clothesoffourback.org/ with all proceeds going to Clothes Off Our Back.

The auction runs until March 29th.

World-renowned makeup artist and P&G Global Creative Design Director, Pat McGrath created the high-glam, cutting-edge makeup looks with MAXalicious Glitz and Glaze Lip Glosses, MAXEye Shadow Exotics Collection, Volume Couture Mascara, Pan-Stik makeup and Erace concealer. The products used to make up each celebrities runway look are also included in the auction.

Here is where this auction gets good. You buy a dress and the makeup comes up with it!

Some of these MaxFactor products have not been released yet.

I am obsessed with the new exotic eyeshadows and can not wait for the launch date.

Has anyone noticed that the drugstore brands are producing more lemming worthy collections than their department store counterparts?

Makeup used for Olivia Wilde(photo to the left):

MAX Factor Colour Perfection Lipstick in Berry and MAXalicious Lip Gloss in Falling in Love for lips, MAXeye Shadow in Vintage Vixen, MAXeye Liner in Night Club and Volume Couture Mascara in Black Brown for eyes, and Natural Brush-On Satin Blush in Premiere Plum for face.

Photos and information: Max Factor