Bond 9 News From WWD:
The first fragrance in the series of unisex scents will be Andy Warhol Silver Factory by Bond No. 9, inspired by Warhol's original working studio in the Sixties, known for its aluminum-foil walls. Created by Aurelien Guichard from Givaudan, Silver Factory is categorized as an oriental(**silent scream of delight from youngstown!!!**) perfume concentrate.
Launching in December, the fragrance will retail for $230 for a 3.4-oz. perfume concentrate.
Another perfume concentrate is scheduled to be launched in the spring.
Silver Factory will be carried exclusively in the U.S. at Saks Fifth Avenue, in addition to Harvey Nichols, Selfridges and Paris Gallery internationally. The fragrance will also be carried at Bond No. 9 freestanding stores as well as at museum gift stores.
"These fragrances have an edgy, downtown look, but are still very glamorous because Warhol was known to love both glamour and perfume," said Rahme. "We're not afraid to use Pop Art on the bottle's packaging, which breaks the mold of the traditional Bond look. We're still using the traditional Bond No. 9 bottle, but featuring designs inspired by Warhol's work."
Some of the decorative designs inspired from Warhol's artwork will include The Empire, based on the Empire State Building, and other New York locales including the Statue of Liberty and Chelsea. For instance, the graphic on the Silver Factory was inspired by the Campbell's Soup Can design. Bond No. 9 has substituted its Bond No. 9 logo with Andy Warhol's name.
All this info is from WWD Wednesday, July 18, 2007
The piece is by Pete Born and Michelle Edgar.
Credits: WWD/Bond and fashionspot
Labels: Bond 9 Fragrances, press release
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