The Chanel Seal of ApprovalChanel Tour Part V
There was a second half to the demonstration of the packaging of Chanel's Coco Mademoiselle Extrait de Parfum bottle.
Each bottle is branded with the Chanel hallmark of interlocking C's. This process involves fire, thick wax and a steady hand.
Many bloggers attempted this process with great success. Seth from Cool Hunting and Kay from The Clothing Project nailed the perfect interlocking C's on their first try. The C's must be centered "just so" to be acceptable and Chanel worthy.
I was very enchanted with this part of the Chanel tour. I had no clue that these hand crafted touches still existed in the perfume industry. I assumed that my parfum bottles were crafted by machines and assembly lines.
Chanel gives a couture touch to each extrait bottle.
Every detail is exquisite and a homage to the woman herself.
Photos: Blogdorf Goodman
Disclosure: This Paris trip was made possible by Chanel.
Labels: Chanel, Chanel Paris Trip, Coco Mademoiselle, Fragrance
posted by Annieytown @ 9:29 AM
7 Inspired Comments
7 Inspired Comments:
The branding part is so interesting.
Hi Annie,
This is my first time visiting your blog and I just wanted you to know that I really enjoy it.
In regards to this post, I am surprised that Chanel still takes the time to do these things by hand. I've been on a Chanel fragrance kick lately and this gives me new appreciation for the line.
wow. wow wow wow. what a great experience!!!!!!!
Stamping THE Chanel logo?! Be still my heart!
That reminds me of the many hours I spent every day wrapping ribbons around stoppers and sticking labels on bottles in the basement of the Penhaligon's shop in Covent Garden. It does pall on you a bit after you've been doing it for several months.
Lucky!
It is refreshing to know that some things are still finished by hand. Especially when it is something from Chanel, which seems to fitting and perfect. Thanks for the inside look!
Post a Comment
<< Home