Interview with Director Joe Wright on the new Chanel Coco Mademoiselle commercial.
What fascinated you most about Chanel’s personality?
Her duality. Coco was a woman with many secrets and façades. A woman who revealed a completely different personality, depending on who she was talking to and what situation she was in. We capture this quality in the Coco Mademoiselle fragrance.
You can’t really put your finger on the real identity, the real intimacy of the character. I kept this approach in mind for the film.
Did you do any research?
I visited the places where she lived and worked. I was immediately struck by the fact that, during the most important years of her career, she lived in a very limited space, between the rue Cambon, where she worked, and the Ritz hotel, where she lived.
I can almost say the same for myself in London.
What memories will you keep of the Coco Mademoiselle film shoot?
This film came at the right time. After Pride & Prejudice, which is a film about love, Keira and I were walking on clouds.
Then we finished Atonement, a very dark film about lies. It was very difficult to bear. The Coco Mademoiselle film brought a breath of fresh air and lightness.
As for my favourite sequence, it’s the one where Keira is reflected in the mirror.
What is your relationship to fragrance?
It must be in complete harmony with the person who wears it. My girlfriend has her very own scent and I think I fell in love with it!
Interview from thestar.com by M. Rebichon