Just what the doctor ordered: Physicians Formula Organic Wear Liquid Foundation
Lately I’ve been in the mood to try a new foundation, and I’m currently trying to integrate more “green” beauty products into my routine, so I was happy to spot Physicians Formula’s new Organic Wear Liquid Foundation on the shelf at Duane Reade. This “100% Natural Origin” product contains no parabens or other synthetic preservatives, no synthetic color or fragrance, and no genetically modified organisms. It boasts physical sun protection with titanium dioxide, and it’s sold with minimal packaging.
I like the container for this foundation: it’s a tube with a convenient pump dispenser. The label advises shaking the tube before using. While applying the foundation, I noticed its fresh citrus-lavender fragrance (from natural extracts), as well as its creamy consistency (thanks to its use of orange water and olive oil). It’s easy to apply, even with fingertips, and it spreads smoothly and evenly. Its coverage is light to medium, definitely more than a tinted moisturizer. For once, I had no trouble matching my fair skin: I used the Classic Ivory, and I was pleased to see that it blended into my own face without the orangey, mask-like look that some natural cosmetics have. The color stayed true all day, although I did notice a minor caking effect in the oilier areas of my face in the afternoon.
Overall, I have a feeling that this foundation would work best on normal or slightly dry skin. On oilier skin, it should be worn with only a very light layer of moisturizer underneath, since it has its somewhat hydrating on its own. Unfortunately, this also means that it doesn’t “mattify” the face very well. If you have oily skin and you use this product, you’ll need to apply it a bit more carefully, and then top it with loose powder and use blotting papers throughout the day. Still, in terms of color match, texture, and wear, Physicians Formula Organic Wear is the best “green” foundation I’ve tried yet.
Physicians Formula Organic Wear Liquid Foundation is sold for $13.95 (for a 1-ounce tube) in drugstores. As an introductory offer, an instant $3 coupon is attached and can be redeemed at the cash register.