New Categories at the 2009 FiFi Awards......

Rochelle Bloom, President of The Fragrance Foundation, is pleased to announce details of the 2009 FiFi Awards. Attended by over 1,000 personalities from the fragrance and fashion world, the FiFi Awards are presented by celebrities from stage, screen, fashion and T.V. Each year, this much-anticipated gala celebrates the fabulous fragrances and the creative achievements of the fragrance community with an evening of drama, glamour, hopeful nominees and ecstatic winners. The highly-coveted FiFi crystal award itself has become an international symbol of excellence.

When: Wednesday May 27th 2009
Where: The Downtown Armory
Lexington Avenue & 25th Street
New York City
Time: Party from 6.30 pm

“We have created three additional award categories this year to showcase and encourage the new, the inventive, the original, adding to the spirit of the evening, ” notes Rochelle Bloom “including Unique Boutique honoring visionary entrepreneurs, Best in Blog embracing our newest information highway and Perfume Extraordinaire recognizing the actual “juice” of a fine fragrance.”

I think Luckyscent and Aedes will duke it out for Unique Boutique award. Best in Blog has to be Now Smell This. I am biased. Robin was the person responsible for inspiring me to start this blog.

She is also my daily morning read.

The rest of the FiFi Award Categories

Fragrance of the Year:
Women’s Luxe (department and specialty stores – more than 250 doors)
Men’s Luxe (department and specialty stores – more than 250 doors)
Women’s Nouveau Niche (specialty stores – 51 to 250 doors)
Men’s Nouveau Niche (specialty stores – 51 to 250 doors)

Women’s Mass Appeal (drug and chain stores)
Men’s Mass Appeal (drug and chain stores)
Women’s Private Label/Direct Sell
Men’s Private Label/Direct Sell

Best Packaging of the Year:
Women’s Prestige
Men’s Prestige
Women’s Mass Appeal
Men’s Mass Appeal

Media Campaign of the Year:
Women’s Campaign
Men’s Campaign

Bath and Body Line of the Year

Interior Scent Collection of the Year

Editorial Excellence in Fragrance Coverage
Scent Feature – Women’s (story in excess of 500 words)
Scent Bite - Women’s ( short story 250-500 words)
Men’s(stories 250 words or more)
Exciting New Award Category: Blog story (in excess of 500 words)

Technological Breakthrough of the Year

Fragrance Hall of Fame

Retailer of the Year

Hall of Fame

Tell us your picks for the categories in the comments.........

Credit: Fifi and Sex in the City