40 Days and 40 Nights of Beauty Brand Reviews
Day 32, Revlon
In the factory, we make cosmetics; in the store, we sell hope.
-- Charles Revson
Cavewoman: For the astounding story of Charles Revson and the beginnings of the Revlon company, find a copy of the book called "Fire And Ice, The Story Of Charles Revson, The Man Who Built The Revlon Empire" by Andrew Tobias. Revson was a man who lived his life in excess, luxury, and controversy. He was another one of those cosmetic company geniuses, ready with the perfect product at the perfect time, sending Revlon products into the hands of eager makeup customers in department stores everywhere, and enjoying quite well the fruits of his success. I remember when Revlon was sold in the best department store in our area, and I sensed a magic attached to the name. I wasn't wrong. The book is a must-read for everyone who loves the tradition and history of the great cosmetics companies and their founders.
Revlon lipsticks and nail polishes are my favorites from the line. I love the Soft & Smooth lipsticks the best, but I have to do a "show and tell" with two of the oldest colors still in production in the Revlon line. Fire And Ice lipstick and Cherries In The Snow nail polish are products launched in the 1950's and are still popular enough to be sold today, more than 50 years later. Revson's "Fire And Ice" advertising campaign won an award for the best advertising of 1952, and with "matching lips and fingertips" as a new Revlon slogan, he ensured that ladies would buy a nail polish every time they purchased a lipstick.
Read the book to find out how much he disliked Estee Lauder. To put it mildly.
And stop at the Revlon display for a little tube of lipstick history.
Left to right: Succulent Berry, So Blushious, Raspberry Mousse, Plush Peony, and Lush Orchid
I loved the rich pigment and texture of the lippie.
It feels and looks high end.
What are your favorite Revlon products? List them in the comments.
Disclosure: The products were purchased by the reviewers.