Actress and Filmmaker Signs Her First Major Beauty Campaign
This afternoon Drew Barrymore was ceremoniously unveiled as the newest face of CoverGirl Cosmetics. The star and filmmaker will not only find herself in front of the camera launching new products for the company, but also behind the camera as a co-creative director of her first TV commercial for the Brand.
“I am honored to be associated with a brand that has been at the forefront of its industry for almost fifty years,” Barrymore said. “CoverGirl has managed to change with the times, yet stay in touch with women of all ages and backgrounds. To be chosen not only as the newest face of CoverGirl, but to be given the opportunity to be a co-creative director of my first TV commercial is truly amazing.”
A beloved actress and gifted filmmaker, Drew emulates the iconic image of the CoverGirl brand with her fresh, natural beauty, and energetic yet authentic spirit. Her carefree, upbeat personality shines through in all that she does.
“Drew is a wonderful addition to the CoverGirl family and her role – both in front of the camera and behind the scenes as co-creative director – is new and different for the cosmetics industry,” said Esi Eggleston Bracey, Vice President and General Manager, CoverGirl Cosmetics in North America. “We wanted to honor Drew’s passions as a filmmaker and are thrilled she is not only lending her beautiful face to CoverGirl but also lending her artistic talents as the co-creative director of the ad campaign.”
Barrymore represents the CoverGirl ideals of both inner and outer beauty. She has been recognized for her sense of style, appearing on top magazine covers and is also an avid volunteer with the United Nations World Food Program.
Barrymore’s national print and TV ad campaigns will break in January 2008. This is the first major beauty contract for the actress. She joins CoverGirl spokesmodels Queen Latifah, Christie Brinkley, Keri Russell, Molly Sims and Rihanna as the newest face of the Brand.
Photo and Info from Covergirl.