Lancome's New Face
Kate Winslet was formally announced as a new member to the Lancome family. She will represent the fragrance Tresor. The print campaign and commercials were shot in the heart of Paris on the Pont des Arts by Peter Lindbergh and can be seen starting September 2007.
I love how Lancome consistently chooses stunning women who happen to be interesting and smart. They also appreciate their own history by slowing relaunching their vintage fragrances. Now if we can only charm them into releasing Erika F eye shadow in the USA....
BTW: Have you heard about this?
Credits: Stefano Pandini/Lancome