Total Beauty NYC Launch Party: A night of Red Lippies, Champagne and Beauty.
This past week I attended the NYC launch party of Total Beauty. I joined Kristen from Total Beauty, Erika from Makeup Bag and Julia from All About The Pretty for a night of beauty and fun. The party was held at the fabulous Space NK.
The Total Beauty party goers were a mixture of bloggers,magazine editors and super cool PR gals. I finally got to meet Amber from Beauty Blogging Junkie, Marina from Makeup Loves Me, Elke from The Beauty Newsletter, Delphine from Steeping Beauty and the dashing and hilarious Ben from We Love Beauty.
It was great to mingle with fellow beauty addicts and meet some of the fabulous editors and writers from my favorite magazines. I quickly adored Genevieve from Allure. She was beyond lovely and a blast to dish beauty with.
Julie, Erika and I showed off the Total Beauty site to the party attendees. The site's goal is to be the ultimate beauty source on the Internet. They have created a useful beauty product library that is constantly growing. As a beauty junkie and a friend to many cool librarians...this is thrilling.
The site also provides reviews, beauty videos and the soon-to-be-famous Beauty Scout. This function will recommend beauty products based on your needs and likes after you complete a series of questions. The recommendations appear in the subtle beauty scout box on the screen. The box is small, non-intrusive with no flashing or annoying pop ups. It is like a little beauty buddy instead of a pesky sales associate. I highly recommend this part of the site. There is a number of questions to answer but the end result is actually worth it. I swear on my Lancome Behnaz lipstick!
Speaking of the beloved Lancome lipstick...both Julia and I wore it to the party.
The night ended with Amber's buddy, Dana, discovering her holy grail red lippie. The mysterious lippie transformed this Jennifer Connelly look-alike into a "Dita Von Teese worthy" bombshell. It was fun to be a part of this moment.
You never forget your first red...
Dana has promised to do a review for Amber's blog, Beauty Blogging Junkie.
Credits: Blogdorf Goodman
Disclosure: This NYC trip was made possible by Total Beauty.