Today has been designated by the city of New York as CHANEL N°5 Day in celebration of the fragrance and the newest campaign. CHANEL and Saks Fifth Avenue have partnered for this significant occasion during which a portion of Fifth Avenue is being renamed AVENUE N°5 for the week of May 2 through May 10.
From May 2 through May 10, Saks Fifth Avenue’s New York flagship will pay
homage to the legendary scent by dedicating an extraordinary visual presence on the exterior and interior of the store. The 17 windows along AVENUE N°5 will
display a thematic journey into the world of CHANEL N°5 inspired by the Train de
Nuit film as well as selections from the current CHANEL Ready-to-Wear collection.
The fragrance will be prominently displayed on the main floor and in outposts
throughout the store. A full cinematic presentation of Train de Nuit will take place
on the main floor.
“We are honored to partner with the city of New York and Saks Fifth Avenue to
name May 5th ‘CHANEL N°5 Day,” says John Galantic, President and COO of
CHANEL, Inc. “We are pleased to share the excitement of this iconic product with
New York on this symbolic day in our brand’s history.”
Calling all NYC readers....Can you get us a picture of the windows or the street sign?
I would love to see this!!!!