Chasing Liberty
MAC Cosmetics and Target released their Liberty inspired collections almost simultaneously. Both collections quickly sold out online. Liberty of London is known for flowery, art nouveau prints. The shop opened in 1875 and sold fabric and objects from the East. Clients included Oscar Wilde and artists from the arts&crafts and art nouveau movements.
You can spot a Liberty print from a mile away. The flowers are tiny, bright and plentiful. The vines are cluttered and tangled. There are partridge birds and fruits. Everything is either cheerful or gothic romantic like Wuthering Heights.
So who had the better representation of the look and philosophy of Liberty fabric?
MAC Cosmetics.
I was bitterly disappointed with the Target line.
I purchased a scarf sight unseen.
Huge mistake. It looked like a bed sheet with cheap tassels.
To put it simply...it was a hot mess.
The print is all Liberty. The flowers are perky and happy. The color scheme is mint and buttery yellows. The quality of the fabric is not well translated.
MAC's Liberty collection was pure perfection. It captured the essence of Liberty.
The product and paper packaging is based on a William Morris design called Strawberry Thief. This print is littered with birds, leaves, vines, strawberries and flowers.
Open up the package, and you are greeted with friendly and colorful posies. It is a whimsical and lovely surprise!
The lippies are on the bright side.
1. Peachstock is a peach nude with no pink undertones. Great for olive toned gals! (satin)
2. Ever Hip is a creamy, light coral with a pink undertone. (cremesheen)
3. Blooming Lovely is a creamy, greyed out lilac. Less Blue than Lavender Whip. (amplified)
4. Petals and Peacocks is a creamy, ultra bright magenta pink(amplified formula). Brighter and more intense than MAC 's Show Orchid.
The lipglasses are pink twinged.
1. Frankly Fresh is a neutral pink beige pearl.
2. Perennial High Style is a bright coral with a rose undertone.
3. English Accents is a mid-toned lavender pink
and the one that seems out of place with the pinks is
A Different Groove which is a deep purple brown with pearl. This is more William Morris inspired.
The eye shadows capture the shades used in Liberty prints.
1. Give Me Liberty of London is a flat, matte sheer posey pink.
2. Free to Be sounds like a Chemical Brothers song and is a true matte coral.
3. Dames Desire is a frosty, reddish purple.
4. Bough Grey is a blueish gray with a quirky hint of green fire. Worth the buzz.
5. Birds and Berries is a dark, frosted teal blue with green flashes.
Nail Lacquer
1. Vestral White is a creamy white
2. Blue India is a cool, cornflower blue toned gray. This is a creme formula with no shimmer. I have layered it with great success with OPI's Alice in Wonderland shimmers.
The Powder Blushes are:
Prim & Proper is a neutral nude, satin formula and
Dirty Plum is a sheer, matte dark plum. Dirty Plum is hard for me to wear.
Beauty Powder
Shell Pearl(pictured) is a pale peach with gold pearl. It is the most perfect touch of apricot! I have been layering it with Ripe Peach with great success.
Summer Rose is a soft violet pink with pearl. Very flush-like.
This collection will be difficult to locate since it largely sold out and old by makeupalley standards. However, there are stragglers here and there.
Readers: If you have spotted this collection at your local MAC counter or free standing store...speak up and let us know. Tell us the store and phone number in the comments.
Labels: Liberty of London Collection, MAC Cosmetics, Press Sample, Spring 2010 Collections
20 Inspired Comments:
There are still some pieces left at Nordstrom King of Prussia Pennsylvania 610-265-6111 and the MAC store at King of Prussia as well.
Nina: Thank you!!!!
The non fabric portions of the Target collection were pretty nice. I got a lovely floral wallet and an awesome teal/peacock feather piggy bank.
Nordstrom's at Montgomery Mall in Bethesda, MD has them.
Yes, the MAC collection wins hands down!
Regular Liberty fabric is printed on cotton lawn. It's very fine with a high thread count, so to see the cheap material used in the Target textiles was very disappointing. I did think the housewares in the Target collection were pretty good. I got a tray.
There is plenty of stock if you order online from http://www.maccosmetics.com/
This way you can get everything delivered right to your doorstep.
Here is the direct link:
http://www.maccosmetics.com/whats_new/collection.tmpl?CATEGORY_ID=CAT2179
By the way, I love your pics! They look gorge and this collection is so SPRING! I have the lipsticks and eye shadows.
I bought the LoL rain boots at Target and I'm very pleased with them. I didn't buy any of the clothing and I did return a scarf but other than that I am pleased with the frames/bowls/drinking and coffee cups I did buy.
As far as the MAC line goes I only purchased blue inda nail polish and prim and proper blush and I am equally pleased with those 2 purchases as well!
I ended up taking the comforter back to Target. I loved the print and the top fabric was fine, but it was all loose over the inner lining. It should have been tacked down somehow. The fabric swooshed all over the place. So that was that.
The makeup line is fab. Perennial High Style lipgloss is a fav.
Omg I really want to buy this. :)
It's so pretty.
Sorry to be off topic,
but what camera are you using? :D
hehh
Okay, I LOVE the way you reference Wuthering Heights and discuss William Morris's work. As a college student, Victorian Medievalism was one of my greatest interests. Yay!
You describe Petals & Peacocks as "brighter and more intense than MAC's Show Orchid". It is because P&P is more magenta?
Thanks for writing about the background of Liberty of London. It makes this MAC collection more meaningful now that I know of some background.
I 2nd the rec for checking maccosmetics.com. They must have restocked, because I just ordered Free to Be on Sunday, and most of the collection was still available there.
I must be in the minority with the Target clothing line, because I loved it! I went a little crazy with the dresses.....and I'm pleased with what I got. There were still clothing pieces and housewares available in the stores in my area, so I don't think evrything is totally sold out and hard to find.....
I was utterly deflated when I scoured a Target recently for what was left of Liberty. This particular Target in a suburb of LA had a couple of every item left on its shelves. All the items I had lemmed online were failure of contruction and materials. I was tempted by the MAC offerings, but more swayed by Chanel summer (no small thanks to you!).
So cute...is that MAC collection??
I can't believe this is MAC'S type
Were you referring to the LoL pareo in the Dunclare print? I saw it at Target and immediately thought bedsheet with tassels. The thing is massive!
I feel a little guilty... the collection just debuted here in most European countries, I went to the local MAC counter today and they still had everything! But I was a brave little girl and only got Bought Grey and Shell Pearl.
I was not expecting to buy the MAC scarf... but it was so soft, I didn't resist.
I'm bidding on a piece of Strawberry Thief fabric on eBay right now... if you couldn't get the makeup, why not get the real thing?!
Tons of stuff left in the Portland, Oregon stand-alone store on NW 23rd. Ave.
I am completely obsessed with the Shell Pearl beauty powder, though I have thoroughly prepared myself that none of these products will be available when I am done with 365 Fashion Rehab. Only 32 days to go...
Love, P
I caved on Blue India which is AMAZING (beautiful colour, and lasted a full week no chipping with a base coat, two haphazard coats and no topcoat!!), and two lipsticks. I wanted to love Blooming Lovely, but it is just to cool a colour for me to wear alone... but P&P is a lovely bright pink which looks amazing for spring and summer if paired with a neutral eye and some black liquid liner :D Very trendy. And the packaging gets an A++!
Beautiful post! love the patterns
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