A Really Juicy Announcement!
Fetherston will begin the collaboration in May 2010 and will work with the team on a project that spans through Juicy Couture’s Holiday 2011 collections. A few exclusive, limited-edition pieces will debut in Holiday 2010. A primary element of Fetherston’s project will be a fresh and modern reimagining of the brand’s iconic track suit, which celebrates its tenth anniversary in 2011.
If anyone can make that track suit a "lemming" it will be Erin Fetherston. She makes everything romantic.
Fetherston is known for her feminine, romantic, and effortlessly chic designs. Her fashion credibility, individuality, and modern aesthetic make her a synergistic partner with the Juicy Couture brand.
“We are delighted to partner with Erin Fetherston,” said Edgar Huber, President of Juicy Couture. “Not only is she a gifted designer with technical knowledge of fashion craftsmanship, but she has the California roots, trend-setting approach, and individual sense of style to make her an ideal partner for Juicy Couture. I’m confident that her vision will resonate with the millions of Juicy fans across the globe.
This really is a wise choice!
Photo Credit: Juicy Couture
Credit: BWR Press Release