A Really Juicy Announcement!
Juicy Couture announced today that the brand has signed women’s fashion designer Erin Fetherston as a guest designer and creative consultant.
Fetherston will begin the collaboration in May 2010 and will work with the team on a project that spans through Juicy Couture’s Holiday 2011 collections. A few exclusive, limited-edition pieces will debut in Holiday 2010. A primary element of Fetherston’s project will be a fresh and modern reimagining of the brand’s iconic track suit, which celebrates its tenth anniversary in 2011.
Fetherston will begin the collaboration in May 2010 and will work with the team on a project that spans through Juicy Couture’s Holiday 2011 collections. A few exclusive, limited-edition pieces will debut in Holiday 2010. A primary element of Fetherston’s project will be a fresh and modern reimagining of the brand’s iconic track suit, which celebrates its tenth anniversary in 2011.
If anyone can make that track suit a "lemming" it will be Erin Fetherston. She makes everything romantic.
I am crossing my fingers that she might also design some new charms for the brand too!
Fetherston is known for her feminine, romantic, and effortlessly chic designs. Her fashion credibility, individuality, and modern aesthetic make her a synergistic partner with the Juicy Couture brand.
“We are delighted to partner with Erin Fetherston,” said Edgar Huber, President of Juicy Couture. “Not only is she a gifted designer with technical knowledge of fashion craftsmanship, but she has the California roots, trend-setting approach, and individual sense of style to make her an ideal partner for Juicy Couture. I’m confident that her vision will resonate with the millions of Juicy fans across the globe.
This really is a wise choice!
Photo Credit: Juicy Couture
Credit: BWR Press Release
Fetherston is known for her feminine, romantic, and effortlessly chic designs. Her fashion credibility, individuality, and modern aesthetic make her a synergistic partner with the Juicy Couture brand.
“We are delighted to partner with Erin Fetherston,” said Edgar Huber, President of Juicy Couture. “Not only is she a gifted designer with technical knowledge of fashion craftsmanship, but she has the California roots, trend-setting approach, and individual sense of style to make her an ideal partner for Juicy Couture. I’m confident that her vision will resonate with the millions of Juicy fans across the globe.
This really is a wise choice!
Photo Credit: Juicy Couture
Credit: BWR Press Release
Labels: Juicy Couture, press release
posted by Annieytown @ 1:06 PM
5 Inspired Comments
5 Inspired Comments:
Nice. I want to try Juicy. I love to change my look.
Fabiana
http://birkenstocks.sandals4less.com
Oh this is awesome news! i work for juicy and didn't even know this.. lol. Thanks for sharing :)))
xx
http://yetanotherbeautyandfashionblog.blogspot.com/
Love it! This collaboration is genius. :)
I might pay more attention to Juicy now!
I just might have to go check out that Juicy Couture collection!
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