Let the Stockpiling Begin: Max Factor will end US sales in 2010
Procter & Gamble says it will phase out U.S. sales of the century-old Max Factor makeup brand. The Cincinnati-based consumer products maker says it will keep selling Max Factor overseas, where its sales have been strongest. P&G has been building up its CoverGirl cosmetics business in the United States, and the two brands are both sold widely in U.S. drugstores, other mass retail chains and online. A P&G spokeswoman says CoverGirl sales have risen the past eight years and are nearing $1 billion a year. She says Max Factor sales have been better overseas and total $1.2 billion globally. P&G said Thursday it will end U.S. sales of Max Factor products in early 2010. P&G acquired the brand from Revlon Inc. in 1991. (Yahoo/AP)
How will I ever love another drugstore mascara? Should I start weening myself from Volume Couture now?
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Labels: Max Factor Cosmetics