Blogdorf Goodman is a mishmash of beauty product reviews, musings on fashion and swooning over fragrances.

Thursday, April 29, 2010

Imported treats and local sweets


Essence Cosmetics Launch in the United States
by Jessica M

As any true cosmetics devotee knows, makeup thrills can happen at any kind of retail location, on every price level. Sometimes it’s a pleasure to “cave” on a hard-to-find product with luxurious packaging and a designer logo, and sometimes the “aha!” moment comes from an impulse purchase at the drugstore. Annie and Cavewoman have always inspired me to look high and low for rave-worthy makeup, so I’m happy to be able to report back to Blogdorf about Essence Cosmetics.


Essence Cosmetics has been around since 2001: it was founded in Germany, it spread to more than thirty countries in the global market,and it has just arrived in the United States. Most of the products are made in Europe, and the company is known for offering high quality formulas and on-trend colors at very low prices. In the States, every item is priced under five dollars. I recently had a chance to see and sample the line at a get-together hosted by Essence in New York, at the uptown location of Magnolia Bakery. (Yes, home of the famous cupcakes!)

Essence’s product displays are definitely eye-catching: they’re crammed with all the colors of the rainbow, and they’re decorated with big pictures of Bratz-like girls. Once you look past the bright colors and cartoony imagery, however, you’ll notice some very clever,high-performing products. The selection being brought to the States—it’s being sold at Ulta stores and Ulta.com--includes color cosmetics for eyes, lips, and face, nail polishes and nail art accessories, and a few makeup tools.

In addition to the permanent product line, Essence releases limited edition collections several times a year. They recently offered a“Moonlight” collection inspired by the “Twilight” books and movies; it won’t be available in the U.S., unfortunately, but I couldn’t resist taking a photo for Annie, who introduced me to “Twilight.”


The first limited edition collection to be released in the States will be “Surfer Babe,” due out in June.

I’ve had the chance to sample a few products, so I’ll be back in a few days with reviews of my favorite picks from Essence Cosmetics.

Have you ever tried anything from Essence? Feel free to comment!

Photos by Jessica M.

Labels: Essence Cosmetics, Jessica's Reviews

posted by Annieytown @ 6:23 AM   11 Inspired Comments

11 Inspired Comments:

At 9:13 AM, Blogger Rachel Lin said...

The essence Surfer Babe nail colors look bomb!

 
At 9:17 AM, Anonymous beige1 said...

Hello from Germany!....and there is a website - www.essence.eu

 
At 1:00 PM, Blogger Unknown said...

aww the Moonlight collection! One of their best looking packaging! Now I feel bad I didn't buy everything from that collection....
Essence's eyeshadows are crap (at least the ones I tried so far, so I assume all of them), but their nail polishes are quite good! I'm not a naildoer, so I don't know how the stickers, stamps, and other nail styler stuffs perform, but for the price who the hell cares!? It worths every penny!
Of ,and the blushes are good too! Stay on real long without fading!^^

 
At 1:55 PM, Anonymous Jessica M said...

Loveless, Aren't they nice? Wait until you see the inside of that Surfer Babe palette, too!
Beige, Thanks for that link; I forgot to mention it! Looks like they've also created a US website:
http://www.essence.eu/us/usa

 
At 8:47 AM, Blogger Chickadee said...

I've used the nail polishes, they are really good quality, great colors, and of course the price cannot be beat! The Stampy set for nails is also a winner.

 
At 2:37 PM, Anonymous Jessica M said...

Mary, I'm sad that we missed the Moonlight collection! So pretty. Chicadee, I'm intrigued by that nail stamp set!

 
At 2:44 PM, Blogger JoElla said...

soooooooooo... where can we find these goodies? I can't wait to play with them!!

 
At 6:56 PM, Blogger firefly said...

I love the color of the 2nd nail polish from the lft on that bottom pic!

 
At 5:08 PM, Anonymous Lynsey James March said...

I absolutely love this display! The cupcakes made me hungry haha! I wouldn't know what to choose first, everything looks fantastic!

 
At 5:58 PM, Anonymous Jessica M said...

JoElla, it's all available at Ulta, in-store and on-line! Firefly, it's a very pretty lavender; the permanent line has a nice lavender, too. Lynsey, they're such pretty cupcakes, and they almost match some of the makeup!

 
At 1:41 AM, Anonymous Wrinkle Cream said...

I assume all of them), but their nail polishes are quite good! I'm not a naildoer, so I don't know how the stickers, stamps, and other nail styler stuffs perform, but for the price who the hell cares!? It worths every penny!

 

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