Lancome formally announced and celebrated their new fragrance and muse. Anne Hathaway will be the face of Magnifique. The scent and ad campaign launches in August. The scent was created by master perfumers Olivier Cresp and Jacques Cavallier. Those are the fellows who brought you YSL's Elle. Mr Cresp is the man responsible for my beloved Kenzo Amour and Amour Indian Holi.
Fall looks like it is going to be an exciting time for fragrance.
Credit: Lancome and Madame X(I thought Anne was channeling Virginie Gautreau)