Mascara Bedlam: New Lancome Mascara For Fall
This press release stopped me in my tracks. Lancome is known for their incredible advances in mascara technology but they might have outdid themselves this time. First, notice the brush. It looks like the rubber wand we have come to love with Max Factor's iFX brush and Chanel's Inimitable mascara.
Add some "rabbit-esque" vibrations...and we might have a mascara that will actually transform my lame lashes.
This is the best news I have heard in quite a long time.
Ôscillation, a unique mascara that provides a 360-degree coat around each and every lash. The vibrating brush provides no fewer than 7,000 vibrations per minute for the perfect formula application. Ôscillation has four patents for technology and formula and was created by a team led by Jean-Louis Guéret, the designer of all Lancôme mascara brushes. The King of Mascara, Guéret has been the father of nearly 400 mascaras during his illustrious career.
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Keep your eye out at your Lancome counter. (Credit: Lancome)